Ruf Lanz for VBZ: Comfortably to all events - and back
Ruf Lanz created a campaign for Zurich's public transport company VBZ that uses a play on words to show that VBZ gets people to and from all events in comfort.
With a surprising text idea, the VBZ and the Ruf Lanz agency communicate that the VBZ takes people comfortably from A to B and back again after the event - ABBA, in other words. Like the band that is one of the most successful in music history and whose musicals and revival shows also celebrate successes in Zurich.
The latest motif of the VBZ campaign is used on advertisements, posters, Facebook, Instagram, Twitter and in animated form on e-boards and e-screens.
Responsible at VBZ: Silvia Behofsits (Head of Corporate Communications); Sherin Varghese (Business Support Corporate Communications). Responsible at Ruf LanzMarkus Ruf, Danielle Lanz (CD); Mario Moosbrugger (AD); Markus Ruf (text); Armin Arnold (DTP); Miro Poffa, Ursula Jaag (consulting). Motion Design: Simon Wick, Drastik.
