Keystone-SDA brings Disneyland Paris to Zurich HB
Für den Kunden Disneyland Paris hat die Abteilung PR & Distribution von Keystone-SDA einen PR-Stunt umgesetzt. Der Schweizer Künstler Patrick Wehrli von Redl.ch erstellte ein 3D-Gemälde, das die Betrachter ins Disneyland Paris eintauchen liess.
Disneyland Paris has attracted over 320 million visitors since it opened in 1992. This summer, it will host the Lion King and Jungle Festival from June 30 to September 22, 2019. To draw attention to this year's summer season, Disneyland Paris has organized a PR stunt in collaboration with the PR & Distribution department of Keystone- SDA. Artist Patrick Wehrli of Redl.ch painted a fascinating 3D painting in Zurich's main train station. Thanks to the 3D perspective, viewers had the feeling of diving into Disneyland Paris via roller coaster. Keystone-SDA supported Disneyland Paris with the idea generation and implementation of the measure. The PR unit also took care of media relations and image production. The images were distributed to the Swiss media landscape via Keystone-SDA on the same day. On June 3, 2019, the same action will take place in Lausanne at the Place de l'Europe.
Influencer Sara Leutenegger poses on a fascinating 3D image by Swiss artist Patrick Wehrli of Redl.ch.
Patrick Wehrli from Redl.ch at work.
