PinkSquirrel makes the viewer see Denner with fresh eyes
Denner has greatly expanded its range of fresh products. A campaign by PinkSquirrel aims to publicize this.
As part of the refresh of its approximately 500 stores, the discounter has also greatly expanded its fresh produce offering and now offers a diverse range of fresh fruits and vegetables in open outlets, meat and dairy products, and oven-fresh bread until closing time.
The 2018 Freshness campaign by agency PinkSquirrel invites Switzerland to discover Denner's expanded range. With seven different pairs of eyes from typical Frisch products and the headline "Take a look", Denner boldly shows its fresh, crisp face. The motifs appear nationwide on posters, full-page in the Sunday press, and in half-page occasional ads.
Responsible at Denner: Petra Gayko (Head of Marketing Communications); Pascal Trütsch (Deputy Head of Marketing Communications). Responsible at PinkSquirrel: Dany Kielholz (strategy), Flo Wacker (creative direction); Viviana Chiosi (art direction); Beat Egger (concept/text); Flavia Meyer (consulting); Jonas Kuhn (photographer); Ferco Dregelyvari (image editing); Detail (litho); JBW Media (media).
