Recently, the financial expert Vontobel has been presenting itself with a sharpened identity and a new visual and verbal brand presence. Together with MetaDesign, the company clarified what the brand stands for and what drives it. Its self-confident, committed and forward-looking attitude forms the core of the new brand identity. (Werbewowche.ch reported).
Vontobel's image campaign uses striking imagery and confident statements to highlight the brand's clear profile. In this way, the financial expert stands out from the competition and sends a clear signal to the market worldwide.
Patrick Farinato, Global Head of Marketing and Communication Vontobel, explains the idea behind the campaign in a statement: "At Vontobel, we live personal responsibility. That is why we are capable of shaping our own future - and determined to stand up for our ideas. With the campaign, we are expressing all of this. The fact that we worked with our partner MetaDesign for this ensures that we also act from the brand identity in the campaign."
Consisting of four different subjects, each reflecting the brand's values and competencies, the campaign can be seen in Switzerland as well as in Germany, Italy, the UK, Hong Kong and New York.