Own your success: MetaDesign creates global image campaign for Vontobel

MetaDesign developed and implemented the global image campaign for Vontobel. In keeping with the sharpened brand, the campaign is aimed at all those who take their success into their own hands.

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Vontobel, the financial expert, recently relaunched its identity with a new visual and verbal brand identity. Together with MetaDesign, the company clarified what the brand stands for and what drives it. Its self-confident, committed and forward-looking attitude forms the core of the new brand identity. (Werbewowche.ch reported).

Vontobel's image campaign uses striking imagery and confident statements to highlight the brand's clear profile. In this way, the financial expert stands out from the competition and sends a clear signal to the market worldwide.

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Patrick Farinato, Global Head of Marketing and Communication Vontobel, explains the idea behind the campaign in a statement: "At Vontobel, we live personal responsibility. That is why we are capable of shaping our own future - and determined to stand up for our ideas. With this campaign, we are expressing all of this. The fact that we worked with our partner MetaDesign for this ensures that we also act from the brand identity in the campaign."

Consisting of four different subjects, each reflecting the values and competencies of the brand, the campaign can be seen in Switzerland as well as in Germany, Italy, the United Kingdom, Hong Kong and New York.

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