Carefree enjoyment with Zürcher Kantonalbank and The House
The House is responsible for the creation, realization and media planning of the current financial advice campaign. Subjects were developed for the topics of retirement, pensions, taxes and inheritance.
No matter what material wishes we have for the future, the underlying desire is for peace of mind. In the current financial advice campaign for Zürcher Kantonalbank, The House makes this visible.
The corresponding subjects show people enjoying their lives as carefree as children. This conveys a certain carefree attitude, which is what a consultation at Zürcher Kantonalbank is all about. The House has developed photo and moving image subjects for various media for both the print and online communication of Zürcher Kantonalbank, conveying the financial advice topics of retirement, pensions, taxes and inheritance.
In addition to the campaign creation, The House was responsible for the entire media strategy and planning of the multichannel campaign. In addition to display on reach and affinity titles with various forms of advertising such as Fireplace XL, Wideboards & Billboards, branded content placements on the NZZ and Beobachter were also used. The online campaign was rounded off with social media activities on LinkedIn. At the same time, half-page and full-page advertisements were placed in various print titles such as NZZ, Sonntagszeitung, Tagesanzeiger, Bilanz and special interest titles such as Seesicht and Kunsthaus Zürich. In order to lend the necessary weight to the regionality, The House made targeted use of poster placements in the canton of Zurich and ePanels at locations such as the main station, Stadelhofen station and Winterthur station.
"The campaign once again demonstrates how synergies between creation and media can be optimally utilized when both come from a single source," says Stephan Suter, Head of Media and Partner at The House. "In this campaign, it was essential that the right subject was used in the right place."
Responsible at Zürcher Kantonalbank: Annina Krauer (Project Manager Advertising & Design), Michelle Mehr (Junior Art Director), Lukas Markwalder (Project Manager Marketing). Responsible at The House: Grischa Rubinick (Executive Creative Director), Patrick Meyer (Creative Director Copy), Carolin Widemann (Art Director), Stephan Suter (Media Director), Verena Hofmann (Senior Media Consultant), Luzian Storrer (Senior Media Consultant), Nadine Vasella (Senior Consulting), Nico Podgorny (Director Consulting). Photo and film: Jonathan Heyer. Production: All In Production, image processing: AschmannKlauser.
