ViznerBorel positions Ragman as a brand for real men

In the course of an agency evaluation, Ragman Textilhandel has chosen ViznerBorel. The task is to reposition the Ragman brand and bring the collections to life.


Ragman is the ragman that sets a fashionable brand designed for real men. Men who love the hard and fine at the same time as the classic and extraordinarily exciting.

With the strong men's positioning "Man of Class", ViznerBorel makes a statement for Ragman that exudes strength, masculinity, quality, adventurousness and style.


The new campaign was launched in the context of the fashion fair Panorama in Berlin the spring/summer collection 2018. First measures are the trade show appearance, the look book, ads, online banners and an online film.

Responsible at Ragman: Jürg Brändli (owner), Tatjana Matouskova (project management). Responsible at ViznerBorel: Lajos Vizner, Guillaume Borel (overall responsibility), Markus Binggeli (consulting/strategy), Gian Maurizio (art direction). Michael Munique (photography/film).

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