Suddenly famous thanks to Chocolat Frey
What does personal chocolate taste have to do with future celebrity? A lot, according to Chocolat Frey. Equipe is responsible for the creation and implementation of the campaign.
When it comes to chocolate, everyone has their preferences. And all sorts of things can be gleaned from these preferences. True to the motto "Tell me what you eat and I'll tell you who you are," Equipe developed a playful chocolate experience for Chocolat Frey. Competitionwhich allows users to determine their personal taste in chocolate in a simple online test. Together with the result, the test provides an entertaining explanation of why you will be famous one day.
The campaign focuses on social media. In addition, the campaign will be announced on the Chocolat Frey website, in the Chocolat Frey newsletter, and at the POS. Participants can win various prizes worth over 18,000 Swiss francs.
Responsible agency: Equipe. Responsible at Chocolat Frey: Ivo Arnold (Senior Product Manager int. Self Consumption), Rie Canal (Brand Management Switzerland).
