Y&R Group Switzerland launches the Audi Struckd Quattro Game
Getreu dem Motto «Vorsprung durch Innovation» hat Y&R Group Switzerland in Zusammenarbeit mit Struckd ein weiteres interaktives Game entwickelt: das Audi Struckd Quattro Game.
Players can build their own track and invite their friends to play along. The most played game will be rewarded with an exclusive prize.
After the successful launch of the first game at the beginning of the year, Y&R Group Switzerland has realized a second game edition for Audi with Struckd. In the Audi Struckd quattro Game, players can choose between four Audi models and build their own race track in a home of quattro landscape. The Audi Struckd Game aims to create interaction between the Audi brand and "digital natives" in a playful way.
In Edition 2, the most played game is rewarded with an exclusive weekend at the five-star Hotel InterContinental Davos. So it's worth sharing your own race track with your friends.
The competition starts on April 24, 2017. The application bears the Audi logo and is available in the App Store for iPhone, iPad and Android. In addition, the game is available in the Struckd Community App.
Responsible at Audi Switzerland: Livio Piatti (Head of Marketing Audi), Olivier Pasche (Head of Marketing Communication Audi), Corinne Grollmuss (Project Manager Marketing Communication Audi), Andri Allemann (Project Manager Trade Marketing Audi), Liliane Bernet (Project Manager Trade Marketing Audi). Responsible at Y&R Group Switzerland: Markus Gut (Chief Creative Officer), Susan Baumgartner and Raffael Kellner (Project Management), Linda Solanki (Text), Andrei Vid (AD). Responsible at Struckd: Silvan Bauser (Co-Founder, Game Developer), Flurin Jenal (Co-Founder, Game Developer).
