Here CMOs learn how to get started with the metaverse
Publicis Zurich and the Metaverse Academy launch the "Metaverse Kickstarter" for CMOs, an interactive format that shows how brands can successfully get started here.
The "Metaverse Kickstarter" takes CMOs on a journey into the Metaverse in an exclusive afternoon program. Dr. Martha Boeckenfeld, thought leader and Dean of the Metaverse Academy, and Roger Oberholzer, Executive Strategy Director of Publicis Zurich, will elaborate in an interactive format on various strategies and best practices on how brands can successfully enter the new iteration of the Internet. The focus will also be on real-life experience and immersion in various virtual reality worlds.
Metaverse, NFTs and Web3 are complex and multi-layered topics. Opinions on the development of the trend range from "just another hype that will pass" to "revolution of business, society and marketing". The "Metaverse Kickstarter" cuts through hype as well as rejection and enables CMOs to jointly elaborate both the potential and the challenges of the current development in a simple entry and to develop ideas for getting started.
Three questions are at the heart of this:
- Knowledge Infusion: What is the Metaverse and why is it important for brands?
- Metaverse Strategy: How can brands successfully enter the metaverse?
- Metaverse Experience: How does it actually feel to explore the metaverse?
"There are many companies that have missed out on developments in e-commerce and social media in the past. This has led to major upheavals in the market," says Roger Oberholzer, Executive Strategy Director at Publicis Zurich. "Now there is a new opportunity to engage early with an innovation that will change consumer behavior and society - perhaps very quickly, but definitely over the course of the next few years." Dr. Martha Boeckenfeld, Dean of Metaverse Academy adds, "New opportunities are emerging for Luxury Brands as well as in Retail, Entertainment, Financial Services and Education. The development is incredibly fast. Those who get the first learning experience now will be rewarded with a competitive advantage."
The first "Metaverse Kickstarter" will take place on January 24 from 15.00 - 19.00 at Publicis am Stadelhofen. The number of participants is limited to 12 CMOs. More about the program as well as the possibility to register is available at here.
