Friendly greetings fills three key positions new

With Norihito Iida and Christian Stüdi, the Zurich agency Freundliche Grüsse complements its CD team; Roxana Hudson joins as consulting group leader.

New at Friendly Greetings: (From left) Norihito Iida, Roxana Hudson and Christian Stüdi.

The Zurich agency Freundliche Grüsse just celebrated its eighth anniversary in the circle of current and former staff to the beats of four in-house DJ greats. And the music is not only playing there - key positions are also being filled: Norihito Iida and Christian Stüdi, for example, are joining the agency's creative leadership as creative director team. In addition, Roxana Hudson will serve as consulting group leader.

Roxana Hudson previously worked as a consultant for BBDO Hamburg, Jung v. Matt/Limmat and Serviceplan and freelanced for several years. Since the middle of last year, she has been enriching Freundliche Grüsse's consulting team with her organizational talent, her keen sense for good ideas and their implementation, and not least her sense of humor.

Christian Stüdi and Norihito Iida know each other from Publicis times, where they worked together as a text/art team. This resulted in campaigns for major national and international clients. In recent years, the two have also demonstrated their creativity in the service of FG. They have worked for the Zürcher Kantonalbank, Greenpeace, the City of Zurich, Caritas and Franke Home Solutions - many clients for which Roxana Hudson is responsible.

Zurich-based copywriter and concept developer Christian Stüdi looks back on a long career and is a member of ADC Switzerland. After completing his master's degree in German, film studies and philosophy, he worked for Jung v. Matt, Leo Burnett, Publicis and Ruf Lanz, among others.

In his twenty years on Swiss soil, the Japanese Norihito Iida has already brought many a campaign to the same. Among others, at Heimat Zürich or Publicis. There, for example, he was responsible for the Swiss campaign. He is currently studying visual communication at Musashino Art University in Tokyo.

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