Agency The Answer wins pitch for Fairtrade Max Havelaar
The Zurich-based agency Die Antwort prevailed in a multi-stage pitch process, won and will now be working for the Max Havelaar Foundation in Switzerland.
The Max Havelaar Foundation is a non-profit organization. It was founded in 1992 by the Swiss aid organizations Bread for All, Caritas, Swiss Catholic Lenten Fund, HEKS, Helvetas and Swissaid. Its goal is to improve the living and working conditions of small farmers and workers in economically disadvantaged regions of the South.
Fairtrade connects consumers, businesses and producer organizations and transforms trade and commerce through better prices for smallholder families and decent working conditions and fair pay for workers on plantations in developing countries.
The range of Fairtrade-certified products in Switzerland has long since gone beyond coffee and bananas. In total, there are over 3,000 products with the Fairtrade Max Havelaar label available in Swiss retail stores.
The first works will be seen soon, announces the response in its message today.
