Corinna Rota new on the Board of the International Advertising Association IAA

At the invitation of the International Advertising Association, members and guests of the IAA met on September 7, 2022 for the 59th General Assembly, the subsequent Trendtalk and Summer Party.

On the Trendtalk stage at the fully booked IAA evening event in Zurich, was internationally sought-after speaker and neuropsychologist Dr. Jonathan Mall. With his innovative, groundbreaking market research approach, the keynote speaker and entrepreneur helps big brands tailor their communications to the unconscious needs of their customers.

Before the big annual meeting with advertising clients, agency and media representatives, the 59th General Assembly of the IAA took place. Corinna Rota, Head of Account Management at Ringier Advertising, was newly elected to the board of the IAA Swiss Chapter.

"We are delighted about the election of Corinna Rota, who expands our board with her ideas and commitment!", says Andreas Widmer, President of the IAA Swiss Chapter and Co- Founder of the coworking space Westhive.

"The IAA unites personalities from leading positions in business, media and advertising. I am delighted that with Corinna Rota, we are strengthening our board with a talented, young industry colleague!" says Chantal Landis, executive director of the IAA. "As an international association, diversity is in our DNA. It is important to us that the composition of our board reflects our membership structure."

Arne Bergmann left the IAA Board at his own request to take up his new role as Managing Director of Jahreszeiten Verlag in Germany. Sven Roost, Managing Partner at Infeas has also decided to leave the IAA Board, but will remain with the association as Treasurer.

The future belongs to those who think

At the IAA Trendtalk, Dr. Jonathan Mall discussed how AI is enabling a new kind of brand positioning and automated content creation. After years of neuropsychological research, the data scientist has developed several successful Big Data solutions. In his current startup, NeuroFlash, Speaker Jonathan Mall uses artificial intelligence to simulate the subconscious associations of entire nations and decode the zeitgeist for global brands.

After the fully booked IAA Trendtalk with over 120 participants, the IAA invited its guests to an extensive summer party on the sun terrace of the Sorell Hotel Zürichberg. Despite the rain, members and guests enjoyed networking among industry colleagues until late into the night.

Impressions from the event

As the world's leading tripartite organization headquartered in New York, the IAA unites over 4,400 personalities in leading positions from business, media and communications worldwide. The IAA promotes the exchange of experiences among its members, addresses international developments in marketing communications, and regularly organizes events (luncheons and evening events with keynote speeches, exclusive tours, networking events, international webinars, and study tours).