Andy Was Right makes a statement on "marriage for all" with NFT collection

Digital content newsroom Andy Was Right wants to set an example for social openness and new ways of digital storytelling with "story-driven NFTs" and advocates for a yes to "marriage for all".

As part of Sunday's vote for "marriage for all", Andy Was Right launches the NFT project "Love is Equal. The collection of 21 pixel-style animal couples is meant to show that love knows no boundaries, and gives a clear commitment to a Yes vote on Election Sunday.

The NFT works will be available for purchase on the OpenSea marketplace. Half of the proceeds will support the LGBT+ Helpline, which provides support for homophobic and transphobic violence.

"It was important to us to contribute something to the vote on September 26," explains Roger Hämmerli, Managing Director of Andy Was Right. "Andy Was Right stands for an open company culture where every person is welcome. I will never understand or tolerate anything else. At the same time, we also stand for storytelling with new digital tools. That's why we decided on this NFT project," says Managing Director Roger Hämmerli.

The term "story-driven" was chosen because the focus is not on the design performance or the technical implementation, but on the idea behind the work. "In terms of the look, we deliberately stayed simple and in Internet style. So simple that even a child understands: love knows no boundaries," says Hämmerli. According to him, NFTs are also an exciting, promising medium that is rapidly gaining relevance.

What exactly are NFTs?

The abbreviation stands for Non-Fungible Token. This token identifies the ownership of a digital asset. Non-fungible means that there is only one unique, non-copyable version of the token. NFTs are based on the blockchain of Ethereum, a cryptocurrency. The token effectively serves as a non-counterfeitable digital ownership certificate.

The NFT market is currently growing rapidly. The sales volume in the first half of this year was 2.5 billion US dollars. A year ago, it was still 13 million. Companies like Nike and Microsoft have also launched NFT projects. In addition to digital art, tweets, video game content or trading cards are also offered as NFT. However, a social message is still at the forefront of very few of them.

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