Full details of the briefing content will be available at the warm-up event on 27 January 2021 at 6.30pm. The briefing will take place online, the access data will be after registration announced.
At 6.30 p.m. Philipp Skrabal, Chief Creative Officer at Farner and ADC Vice President, will welcome the participants. From 6.45 p.m., Stijn Heytens, Chief Marketing Officer at McDonald's, and Urs Krucker, Strategist at Wirz, will explain the briefing. Afterwards, there will be time for questions and initial food for thought. What is already revealed: It's about a new function in the McDonald's mobile app.
Participants have until 24 February 2021 to submit their work. As always, there are four ADC Young Creatives Awards to be won in the categories Film, Outdoor, Direct and Cyber. The winners of the Young Creatives Award can also become members of the "Young ADC" and thus part of ADC Switzerland. The special thing about this is that the Young Professionals receive a "ticket" to join the jury at the next ADC judging and thus decide on the Shortlist and Bronze Awards on the first jury day.
McDonald's is the main sponsor and briefing provider, and the organizer is also pleased to have the support of long-time sponsors APG|SGA Out of Home Media, ViewSwiss Post, Swissfilm Association and Keystone SDA. The creative newcomer competition receives media support from the specialist media in person and the Advertising Week. The organiser is ADC Switzerland, supported by the LSA Leading Swiss Agencies association.