Effie Awards Switzerland announces this year's jury

The association of Switzerland's leading communication agencies, Leading Swiss Agencies, which is organizing the Effie Awards Switzerland 2024, has announced this year's jury.

The Effie Awards Switzerland, organized by the LSA association, will take place again in 2024. The most effective marketing communication campaigns of the last two years can be submitted for the award until the end of May 2024.

The jury members of the first round, who will select the finalists for the second round, will meet under the chairmanship of Peter Felser on June 27, 2024. The jury president will be supported by 5 jury chairpersons. Who will win the Bronze, Silver and Gold Effies will be decided in Jury 2 on September 3, 2024.

The The entire jury consists of over 70 representatives from advertising clients and agencies as well as from science and research. They contribute their experience from different industries, their knowledge and their expertise to the selection of the finalist campaigns and choose the Effie winners and thus the most effective campaigns of the last two years.
"The number and commitment of the jurors is tremendous! And the quality is also impressive. The crème de la crème of the marketing and communications industry is represented on the individual jury panels. Working with such a competent and illustrious jury is interesting and enriching for me," says jury president Peter Felser.

The evaluation is based on the four sections of the submitted case description, for each of which points are awarded. When awarding points, the jury members are required to assess the overall effectiveness of a case based on the following four sections:

  • Challenge, context and objectives 23.3%
  • Insights and strategy 23.3%
  • Bringing the idea to life 23.3%
  • Results 30%

The winners of the Effie Awards Switzerland will be announced at the Award Night from November 6 to 24.

More articles on the topic