Contexta: "It has to stink a little".
After the barbecue campaign this summer, Contexta was asked to develop and implement the fondue and raclette communication for Coop Switzerland.
The result is three entertaining spots for TV, web TV, YouTube bumper ads and social media. Inserts include display ads, billboards and POS posters. Nobody likes to talk about 360 degrees anymore, but it's an efficient combination and mix of online and offline.
It was not a matter of course that the Muotathal weathermen took part in the campaign. But the creative storyboard convinced the gnarly weather experts Martin Horat, Martin Holdener and Alois Holdener. Together with the Coop team, they had a lot of fun during the shoot.
Responsible at Coop: Thomas Schwetje (Head of Marketing/Services); Sacha Zuberbühler (Head of Advertising); Catherine Gritti (Overall Project Management); Maryline Hermann (Project Manager Advertising); Roland Frefel (Head of Category Management Fresh Products); Anja Osswald (Project Manager Category Management); Oliver Johnson (Head of Digital Marketing); Anja Kapust (Project Manager Digital Marketing); Christian Lüdi (Head of Social Media); Stephanie Stähli (Project Manager Social Media); Karin Heliopoulos (Head of Media); Vanessa Finzer (Head of Culinary). Responsible Lead Agency: Contexta. Responsible for music/composition: HitMill, Roman Camenzind (Executive Producer); Georg Schlunegger (Composer & Producer); Fred Herrmann (Mixing Engineer); Noemi Mathis (Project Manager). Responsible Media: The Whole Media: Stephan Küng (Managing Director). Responsible for TV production: Stories: Joakim Reveman (director); Yves Bollag (executive producer); Photography: Maurice Haas / BMR Photographers.
