On the road together with Bernmobil
Hofer Kommunikation has created a new campaign for Bernmobil.
In the course of a competitive presentation, Hofer Kommunikation has Bernmobil as a new customer. Now the new campaign is ready. The declared goal was to promote existing products and services in a fresh way without leaving the proven world of Bernmobil. The new concept "Dank" is the logical continuation of the previous campaign. While the latter always showed only one passenger, the new one always focuses on at least two passengers. This transforms streetcar and bus travel from an individual to a communal experience. The subjects developed from this idea show emotional story vignettes that were only possible thanks to Bernmobil's products and services. The brand claim was also developed further: from "Intelligent on the road" to "Together on the road". After all, everyone now knows that public transport travel is more environmentally friendly and therefore more intelligent.
Responsible at Bernmobil: Monika Scheiwiller (Head of Marketing Communications), Monika Ryf (Marketing Communications). Responsible at Hofermobil Communication: Reto Steiner, Daniel Scheuzger and Mike Krüll.
