Goldbach Interactive celebrates with Coop@home
Coop@home commissioned Goldbach Interactive to design and implement an interactive campaign to mark its 15th anniversary. The nationwide anniversary campaign starts on Tuesday.
The anniversary campaign is based on the interactive campaign #catchathome. The Swiss population is being sent on the hunt for it. During the next two weeks, the Coop@home delivery trucks are to be captured with a camera or cell phone. The pictures can be uploaded to the photo gallery on 15years-coopathome.ch and can also be uploaded to Facebook or Instagram using the hashtag #catchathome. Fifteen Coop@home gift cards worth 500 Swiss francs will be raffled among all uploads. In addition, Coop@home customers benefit from various anniversary advantages.
Goldbach Interactive designed the landing page with the interactive sweepstakes including a hashtag campaign especially for mobile devices. Accompanying the anniversary campaign, advertising materials are placed via various channels such as the Coop@home newsletter or existing content partners and integrated into the ongoing performance campaign.
Responsible at Coop@home: Ellen Brasse (Head of Marketing and Sales). Responsible at Goldbach Interactive: Oliver Kuhn (Consultant), René Schoedon (Head of Digital Creation & Production), Christian Müller (Art Director), Torsten Schallmaier (Senior Copywriter / Concept Developer), Bunni Khun (Senior Frontend Developer) and Benedict Ritschel (Rich Media / Frontend Developer).
