Sihlcity is not only a shopping centre, but also surprises with a variety of activities. One of these is the Summer Lounge, which takes place from 8 June to 30 July on Kalanderplatz in the middle of Sihlcity. The lounge offers bars, concerts, EM public viewing and, of course, shopping - in other words, something for everyone. The campaign by Leo Burnett puts this into practice in a refreshing way: with unusual ice cream shapes, matching the various themes. The three motifs can be seen on posters and flyers as well as in advertisements and banners. Radio spots also show how close lounging and shopping come in Sihlcity.
Responsible at Sihlcity: Corine Maissen (Head of Marketing), Corinne Wiederkehr (Marketing Specialist). Responsible at Leo Burnett Switzerland: Barbara Hartmann, Anna Leudolph, Cla Campell (creation), David Fischer (CD), Martin Stulz (ECD), Christoph Schwarz, Michela Iseli (consulting), Erasmo Palomba (art buying), Sven Hauth (3D).