Leo Burnett: Summer events for every taste
Leo Burnett Switzerland implemented the communication for the summer lounge in Sihlcity. The campaign includes print subjects and radio spots.
Sihlcity is not only a shopping center, but surprises with a variety of activities. One of them is the Summer Lounge, which takes place from June 8 to July 30 on Kalanderplatz in the middle of Sihlcity. The lounge offers bars, concerts, EM public viewing and, of course, shopping - in other words, something for everyone. The campaign by Leo Burnett implements this in a refreshing way: with unusual glacé shapes, matching the various themes. The three motifs can be seen on posters and flyers as well as in ads and banners. Radio spots also show how close lounging and shopping come in Sihlcity.
Responsible at Sihlcity: Corine Maissen (Head of Marketing), Corinne Wiederkehr (Marketing Specialist). Responsible at Leo Burnett Switzerland: Barbara Hartmann, Anna Leudolph, Cla Campell (creation), David Fischer (CD), Martin Stulz (ECD), Christoph Schwarz, Michela Iseli (consulting), Erasmo Palomba (art buying), Sven Hauth (3D).
