With the right k(l)icks to the EM

Over the next three weeks, users will have access to Instagram.com/feldschloesschen the chance to win two tickets for the European Championship final on July 10, 2016 at the Stade de France. The competition is embedded in a virtual football match: warming up correctly, outplaying opponents and targeted passes are the order of the day in order to finally sink the ball into the goal. The functionalities of Instagram have been expanded by linking and connecting various temporary Instagram accounts. This allows the various moves to be visualized and the course of the game to be individually influenced click by click.

The specially created imagery, including video material in stop-motion art, is authentic and channel-appropriate, reflecting the increasing importance of moving image marketing on Instagram. The fun factor should also ensure a high recognition effect, which is reinforced by accompanying communication measures on Facebook and the Feldschlösschen website. "We would never have been able to implement the Instagram project if the client had not been so open and committed throughout the entire process," says GBI project manager Christina Tobler.

In cooperation with the GBI social media team, Feldschlösschen is using the anticipation of the European Championships to attract more fans. Although the beverage manufacturer has only been present on Instagram since February 2016, its account already has over 1,600 subscribers.

Responsible at Feldschlösschen: Flavio Biribicchi (Junior Brand Manager), Dominique Zingg (Brand Manager), Jérôme Rueff (Brand Director). Responsible at Goldbach Interactive (Switzerland): Stephanie Wörmann (Consulting Group Manager Social Media; overall responsibility), Christina Tobler (Junior Consultant Social Media; project management), Andreas Dürr (Creative Director), Marek Zdarsky (Art Director), Torsten Schallmaier (Senior Copywriter / Concept Designer).