ADC Germany: Golden Nail for Velvet
The campaign created by Velvet for the German Theater in Berlin is the only Swiss entry to win a golden nail and is included in Lürzer's archive.
Double honor for Velvet: The Art Directors Club for Germany awarded 28 gold, 103 silver, 172 bronze nails and 227 awards at this year's ADC competition. Among them was the campaign developed by Velvet for the German Theater in Berlin. Velvet is the only Swiss agency to win one of the highly coveted golden nails. At the same time, the campaign for the current edition of the Lürzer's archive selected.
Velvet uses the Bible as a content prompter for the campaign (Werbewoche.ch reports) and manages to convince with a direct and politically tinged visual language.
