By Heart: #Rethinkmarketing for McOptic
McOptic has commissioned the By Heart agency to develop a new brand identity. A new campaign is to underline the new positioning.
McOptic is a Swiss chain of opticians operating nationwide. The brand is committed to the promise of quality. With the #Rethinkmarketing approach, a new concept was developed, away from pure price positioning, towards service leadership and more individuality.
The new campaign focuses on the qualities of McOptic. With clear promises, as well as a personal and genuine approach. And with authentic personalities and real spectacle wearers who we know and who present themselves with their own chosen glasses. In addition to the well-known Gilbert Gress, Stefanie Heinzmann now also show which service and which eyewear models they no longer want to do without.
With its commitment to quality and value, the McOptic brand is genuinely Swiss. The revised logo and the new brand world are designed to underline this.
Responsible at McOptic: Nicolas Schibler (COO - Marketing and Sales); Anne Biehle (Marketing Manager); Tanya Rodriguez (Marketing Project Manager); Kristina Bach (Marketing Project Manager). Responsible agency: By Heart. Photography: Sven Bänziger
