As young people today often look for more than just party and beach on their vacations, the campaign shows young protagonists in various emotional vacation videos that also convey an individual and adventurous vacation feeling outside the hotels and nightlife. Filming took place in the sought-after Mediterranean destinations of Ibiza, Mallorca, Ayia Napa and Mykonos. The refreshing spots are supported by the slogan "Check out - New Places," which appeals to the adventurous spirit of young people and conveys both a "I'm off then" feeling and a call to explore new paths.
Moving images are a suitable means of showing Hotelplan's wide range of products and services for the young target group in all their facets, while conveying as many emotions as possible. Because these play an important role in vacation planning. Because online bookings are now the most important point of contact for Hotelplan with the young target group, the most recent campaign focused primarily on online channels. The videos are used as pre-rolls and TV spots.
Responsible Hotelplan at: Manuela Byland (Manager Branding & Sponsoring). Responsible at Jim & Jim: Fabio Emch (overall responsibility), Tobias Bonfanti (project management). Responsible for spot production: Hillton.