Scout24: New name for marketing division
Scout24 has renamed its in-house marketing department Scout24 Mediaimpact, as Omnimedia's brand rights have been transferred to the new owner.
At the beginning of 2015, the marketing activities for the Scout24 platforms were separated from Omnimedia and integrated into Scout24 Switzerland. Since then, the division was still represented on the market with the service brand Omnimedia. Through the recently communicated sale of Omnimedia and its SME business Ontrac from Ringier Digital/KKR to Cleoo Ltd., the brand rights were transferred to the new owner as of July 1. For this reason, the Scout24 marketing division was renamed Mediaimpact. Scout24 Mediaimpact offers individual and customized digital advertising concepts in the areas of desktop, mobile and e-magazine on the online platforms of Scout24 Switzerland (Autoscout24.ch, Motoscout24.ch, Immoscout24.ch, Anibis.ch) as well as on the partner platforms Cash.ch and Ticketcorner.ch.
