KSP makes Switzerland melt for Lindor
As part of a cooperation between Lindt and Schweizer Illustrierte, the people magazine regularly publishes ads created by KSP at just the right melt-in-the-mouth moment.
At Lindt, 2015 is the Lindor year. Countless Lindor moments are shared throughout the year on TV, at POS, in print, in promotions, and on social media. And there is always one moment that makes us melt in particular. And who brings us closer to that moment than Schweizer Illustrierte. So a collaboration with Lindor was an obvious choice. KSP created a number of ad subjects, which the editors of SI then incorporated into the corresponding editorial environment throughout the year. This week's issue is particularly fitting, with the red, circular Lindor ad placed next to the newborn princess.
The action is extended on Facebook with a competition in which the public can show what else makes them melt.
Responsible at Lindt: Marco Peter (Marketing Director), Evelyne Landolt -Jenzer (Group Product Manager Pralinés), Judith Hillebrand (Product Manager Pralinés). Responsible at KSP: Uwe Schlupp (Creative Direction), Anita Kummer (Art Direction), Virginia Waldburger (Graphics), Daniel Zehnder (Text), Audrey Isaak (Consulting Direction), Ileanna Davanzo (Consulting).
