Made new for the SV Group
New positioning, new branding, new annual report: Made Identity gives SV Group a new look.
SV Group has chosen Made Identity in an agency evaluation to implement its new branding. The brand brushup for the group and the new brand for the core business "SV Restaurant", will be officially rolled out in June this year.
As the first harbinger of the new identity, the SV Group presents its 2014 annual report, which was also realized under the direction of Made. The new concept is more generous, richer in images and puts storytelling at the center - a fitting stage for the 100th anniversary. Over 60 pages, readers are offered an attractive insight into the activities of the SV Group. The main topics in this year's report are the new positioning, the new branding of SV Restaurant. and activities from all business areas.
Responsible at SV Group: Manuela Stockmeyer (Group Communications Manager SV Group). Responsible at Made Identity: Georg Gadient (concept, editing, consulting), Nathalie Blaser (project management), Alexander Weis and Adrian Glatthorn (concept, creative direction); external: Serge Rossinski (text).
