Rose star: product identity for sparkling wine
The Lucerne agency Rosenstar tailors a product identity to the new sparkling wine from Weinbau Ottiger. This is as sparkling as the Petit Mousseux itself.
Weinbau Ottiger in Kastanienbaum near Lucerne is the largest winery in Central Switzerland and always good for a surprise. Like two years ago, when the striking "Ottiger-O" suddenly appeared. And now comes this sparkling wine, which is aimed in particular at a young, trend-conscious audience. Rosenstar developed the name of the wine and a product identity that is closely aligned with the existing communications presence.
The "Ottiger-O" on the label, carton and on all product-specific communication media is hand-drawn this time, the typography comic-like. In addition, the product personality of the Petit Mousseux is characterized by witty, clichéd character traits. The wine speaks directly to customers, revealing itself to be a true French charmer that charms its audience with an accent.
The Petit Mousseux exudes its charm on the packaging, in a short commercial, on a microsite, and on various additional communication media such as folding plates or matchboxes, all of which were realized by Rosenstar. And it's easy to believe him when he bluntly states: "I'm burning for you.
