Alpha 245: An ant for Yallo

Yallo had previously specialized in prepaid offers for Switzerland and Europe - the target group was correspondingly intercultural. Communication mainly took place in post offices, kiosks and smaller stores. Yallo invited several agencies to pitch in order to expand its range and realign its communication. The Alpha 245 agency came out on top and was immediately commissioned with the new image and a new advertising presence.

Because Yallo ranks fourth in the Swiss mobile phone market, the agency at Letzigraben has derived a small but strong positioning: The mobile phone provider that can definitely keep up with the big players with its unbeatable offers. This positioning is embodied by a small animal, which firstly is characterized by courage, strength, intelligence and great achievements, secondly wears Yallo's corporate color well and thirdly stands out pleasantly from the petting zoo of cute advertising figures: an ant.

By the way: Switzerland has already taken the smart ant from Yallo to its heart - shortly after the first poster was posted, more and more people are using the Yallo flat rate.

Responsible at Yallo: Giuseppe Bonina (CEO), Dino A. Parrella (CMSO Chief Marketing & Sales Officer), André Hodel (Head of Marketing), Frida C. Hirt (Communications Manager). Responsible at Alpha 245: Patrick Senn, Patrick Beeli (Creative Direction), Barney Rees (Art Direction), Patrick Bucher (Text), Andrea Staub, Claudio Gentili (Consulting) Suzana Kovacevic (Art Buying), Pam Hügli, Diana Rossi (Overall Responsibility); Illusions (3D-Illustration), Photoby (Agent).