International anniversary campaign for Sigvaris
The entire communication was holistically implemented with an anniversary logo specially designed by Brandsoul, as well as the core message "One step further every day".
Brandsoul designed and coordinated a 150th anniversary show and exhibition. The celebrations took place in Switzerland, France, USA and Canada.
The core business of the Swiss manufacturer of medical compression textiles is the prevention and pain relief of impaired blood circulation and venous disorders. The company wanted to properly celebrate this important milestone with a worldwide campaign.
3000 guests, consisting of senior management, employees, guests of honor, family members and representatives from politics and society, gathered at various events. Throughout the anniversary year, events were implemented in Montreux (CH), Huningue (FR), Atlanta (US), Montreal (CA), St.Gallen (CH). This was communicated via various touchpoints such as an anniversary exhibition, a show act and company letters (CEO).
