Schoch&Sonders: Chocolate and vacuum cleaner

The Branches from Chocolat Frey are one of the absolute favorite products of Mrs. and Mr. Swiss and it is impossible to imagine life without them for all chocolate lovers. Together with Chocolat Frey, Schoch&Sonders created the brand design for the latest chocolate creation: Branches Cornflakes. The light blue packaging with orange elements emphasizes the creaminess of the chocolate on the one hand, while on the other hand the crunchiness of the cornflakes filling is to be conveyed. To promote the novelty and strengthen the Branches brand, Schoch&Sonders created the "Favorite Branches Sweepstakes". At Branches.ch all information can be found. Winning codes are available on selected Branches packaging.

Mio Star is a well-known and successful own brand of Melectronics, which includes a wide range of products from the household electronics sector. Until now, the brand image was not clearly defined and was not managed stringently. With the aim of unifying the product range and strengthening the brand positioning, Schoch&Sonders was commissioned to revise the brand. Based on the newly developed brand strategy, brand values were defined and a brand design and naming concept were created.

In order to convey the brand values "quality", "trust" and "relief", the brand color red was defined in addition to black and white. This color is intended to make the Mio Star brand appear Swiss, down-to-earth and trustworthy, while at the same time standing for quality and competence. The reduced color scheme creates a high recognition value and underlines the typical Swiss design language. This is also reflected in the packaging design. The product information is reduced to the essentials and simplicity also dominates the visual language. The products are presented in a vivid, high-quality and high-contrast manner. The basic principle of the packaging design is the visibility of all important elements on each designable side. The first products have already been implemented in the new brand design and are available in stores.

Schoch&Sonders has already created the brand image for various melectronics own brands. These include the entry-level price brand Durabase, the premium brand Daymond and now the consumer brand "Mio Sta".