Rose red makes 5-star hotels shine
The Zurich advertising agency Rosarot has developed a new, integrated advertising concept for the private Tschuggen Hotel Group. In addition, the agency has also revamped the websites of the three hotels.
The different subjects are aligned in text and image to the respective advantages and target groups of the hotels: "Arrived in the starry sky" is who stays in one of the houses of the Tschuggen Hotel Group - this is to express the claim of the group appropriately. The Carlton Hotel in St. Moritz is symbolized by headlines such as "Many hotels are beautiful. One is indescribable." or "Many views are fantastic. One is indescribable." For the Tschuggen Grand Hotel in Arosa, the claim is "Finest moments." In the south of Switzerland, on the other hand, the focus is on culinary delights: The Eden Roc Hotel in Ascona is advertised with the headline "Dine like the gods.
The campaign is supported by strong, aesthetic images that are intended to trigger the desire to go on vacation through their sheer beauty, the agency said in a statement Thursday.
Responsible at Rosarot: René Karrer (creative direction), Andreas Steiner (concept, text), Yolanda Lopez (art direction), Mariana Navarro (consulting), Sandra Brandenberger (graphics). Responsible at Tschuggen Hotel Group: Katherina Hauss (Director of Marketing).
