Facing: 2014 prize draw campaign for Coop Pronto
The Facing agency was able to implement the winning ticket campaign for Coop Pronto for the seventh time.
Coop Mineraloel is celebrating the continuation of its successful winning lottery campaign with a record 20 million winners, according to a statement. Never before has the prize draw made so many customers winners. In addition to the instant prizes, Coop Pronto is also giving away several prizes each week this year. At the end of the campaign, there is the attractive main prize to be won.
Facing worked out the visual appearance of the winning ticket campaign, focusing on "Double Win" and the number 20,000,000. The thumb has receded somewhat into the background as a recognition feature, but remains an important part of the campaign. Compared with the previous year, the participation rate has once again increased significantly. The advertising spaces of all Coop Pronto with or without a service station are used to promote the campaign. It is also promoted on the Coop Pronto website, in electronic newsletters, on online banners, and with ads in various print media.
Responsible at Coop Mineraloel: Andreas Parpart (Overall Responsibility, Head of Marketing & Procurement, Member of the Executive Board), Sabine Schenker and Eliane Stoller (Marketing). Responsible at Facing: Lucius Leonhardt (Management, Consulting), Roger Sandmeier (Creative Director), Anthony Solenthaler (Consulting), Martina Meier (DTP). Responsible at Aeon Communication (implementation electronic media): Daniela Bärtschi (CEO).
