Ogilvy: Campaign for Fleurop-Interflora
Fleurop-Interflora wants to increase awareness of the worldwide shipment of flowers and promote international orders. This goal is to be achieved with the international campaign by Ogilvy One.
In total, over 40'000 flower stores in more than 140 countries belong to the "flower broker", which delivers within 24 hours. With an apt campaign idea, Ogilvy One was able to prevail in the pitch against two competitors. The agency convinced with an attention-grabbing key visual: A series of split-screen images shows how two people in different countries can be connected by a Fleurop Interflora bouquet.
The international spring campaign includes a colorful bouquet of off- and online measures: including posters, flyers, an animated Short video, Bannerperformance, mobile and Facebook ads and web teasers. Neo@Ogilvy developed matching keywords and ad copies that can be used to support the campaigns. The campaign rollout will start in April in 21 markets worldwide. Participating countries can download the manual and the English templates for all advertising materials in two color versions via a shared platform and adapt them quickly and easily for their market.
//www.youtube.com/watch?v=70ph3Y0gMZA
Responsible at Fleurop-Interflora: Fleurop-Interflora Global Flower Services: Beat Bärlocher and Ana Leal. International Marketing Committee: Jörg Beer, CH; Michael Barringer, UK; Jeroen de Zwart, NL. Responsible at Ogilvy One: Barbara Dürst and Björn Schneider (overall responsibility); Sandra Pellny (consulting); Benjamin Franken (creative direction); Christoph Perner, Karl Badde (art direction); Karen Müller, Nadine Blaser (DTP/image editing); consulting: Sandra Pellny; Simone Paulzen, Annemarie Auer (text); Stephanie Klester (SEA); Matthias Studer (photographer).
