Wirz invites to the first real blind date
Wirz has developed a branded content campaign for the "Blinde Kuh" restaurant in a media partnership with Radio 24.
The "Blinde Kuh", the restaurant in the dark that supports blind and visually impaired people in a unique way, was looking for ways outside of traditional communication to increase awareness. Wirz Werbung capitalized on the USP of the restaurant concept and declared the "Blinde Kuh" to be the only place where a real blind date can take place. In partnership with Radio 24, Wirz developed a branded content campaign: "The Real Blind Date" was staged as a matchmaking show and the 310,000 Radio 24 listeners came into contact with the campaign on the station and online every day for a month. First with calls to apply for the date, then with (purely acoustic) introductions of the selected men and women and finally with the final reporting on the actual blind dates, which took place on Valentine's Day. The whole campaign was not only a great success for the "Blinde Kuh" and Radio 24, but apparently also for all the blind date couples, who decided to see each other and even meet again after the dinner.
Responsible at Blinde Kuh: Stefan Zappa (Head of Marketing), Adrian Schaffner (Operations Manager). Responsible at Radio 24: Barbara Novak (Head of Marketing), Nick Laederach (presenter), Gerry Reinhardt (Head of Social Media/Online), Tanja Fetz (producer of "Abig-Show"). Responsible at Wirz Advertising: Thomas Kurzmeyer (CD), Raul Serrat (AD), Wolfgang Bark (text), Lilian Metzker, Stephanie Lüscher, Valentin Mattes (graphics), Stefan Schmid, Lorena Ladner, Prisca Grollimund, Fynn Erni (consulting), Mario Müller (production consulting).
