Leo Burnett turns mailboxes into newspaper box
The regional free newspapers have a new national advertising combination. Leo Burnett Switzerland is promoting it with a campaign on behalf of the Association of Swiss Free Newspapers.
An ad in a Swiss free newspaper can now reach 1.6 million households or, to put it another way, every second Swiss mailbox. To remind media planners of this impressive figure, the Leo Burnett Switzerland agency transformed the mailboxes of 19 Swiss media agencies into newspaper boxes on September 19: By means of glue covering the exact area of the mailbox. A Post-it resolved the campaign: "With the regional free newspapers, 1.6 million mailboxes become newspaper boxes."
You can find out more about the national combi on Free newspapers.ch.
Responsible at the Association of Swiss Free Newspapers: Dani Sigel (President), Hannes Zaugg (Head of Office). Responsible at Leo Burnett Switzerland: Roland Buob, Patrick Suter, Christian Stüdi, Alba Rau, Oli Kreienbühl (creation), Peter Brönnimann (ECD), Aline Litchenhaus (consulting). Photo: Paolo Emmanuele. Retouch: Trixer.ch
