Customer growth and pitch wins

PR-KFS : Hotelcard, Little Coward and Aiomyth

Recently, the PR and communications agency Karl F. Schneider has been supporting Hotelcard in public relations and marketing communications. The Swiss company invented the Hotelcard a few years ago, the world's first half-fare travelcard for hotels. The aim: to promote tourism by improving the utilization of free room capacity. With Hotelcard, private individuals and business travelers stay for half the regular price in almost 500 hotels of all categories - mainly in Switzerland as well as in German-speaking Europe.

In the selection process for the fall/winter campaign for the fig liqueur Kleiner Feigling, the agency also beat out three competitors. "We were convinced by the approach of the witty cross-media campaign with print advertising, Facebook of other social media channels," says Pascal Zwygart, head of marketing at Lateltin. And Christian K. Schneider, CEO of Karl F. Schneider, adds: "Creating communication measures for alcoholic beverages is a special challenge. There are many legal requirements and guidelines from the Swiss Alcohol Board that have to be complied with."

PR-KFS has also recently added a luxury personal care label to its client list. It is called Aiomyth and is produced and distributed by Volkomen. Seeing, tasting, smelling, hearing and feeling the hand-turned cherry wood lids: so that more people experience the products with all their senses, PR-KFS supports the Swiss natural cosmetics company in its communications work. Aiomyth products are made in Switzerland and are 100 percent natural - from the ingredients to the packaging. The range includes various creams and oils for body care as well as products for washing and bathing. The articles are available mainly in selected specialty stores, hotels and day spas.

Inhalt&Form: Swiss Casinos acquired as new customers

Following an agency evaluation and the successfully implemented promotional campaign for Swiss Casinos Zurich, the Zurich-based agency Inhalt&Form is handling the overall budget for the Swiss Casinos Group. The budget includes a soft relaunch, a corporate film and further measures to publicize the locations.

Supertext translated for Interio

After a national evaluation, Interio decided to rely on the online language service provider Supertext for translations. Lucia Romano, responsible for online communication in foreign languages at Interio: "After the quality of the test translations, it was the online ordering system that tipped the scales. We have thousands of product texts that need to be translated in an organized and fast way. Thanks to our Supertext customer account, we have an overview of everything at all times, including costs." The ongoing collaboration envisages a translation volume of several thousand product texts.

Jung von Matt/Public Relations new agency of Ifolor

Jung von Matt/Public Relations is now responsible for Ifolor's PR strategy and PR concept. Together with partner agencies Navos (D) and The Skills Group (AT), the PR unit of the Zurich-based communications agency will take over the realization of PR measures for Ifolor in the Swiss, German and Austrian markets. Jung von Matt/Public Relations will also act as the media office for Ifolor's Swiss market. "With Jung von Matt/Public Relations, we have an agency at our side that thinks beyond the usual PR measures and understands how to position ifolor and its products on- and offline, thus developing ifolor into a brand with charisma," says Filip Schwarz jr, Chief Marketing Officer of Ifolor, explaining the agency's choice.

Kreienbühl and Vogler: Four new customers in the portfolio

Kreienbühl und Vogler is pleased to have four new clients: From now on, the vacation home agency Interhome, the bicycle brand Simpel, the project Gorilla of the Schtifti Foundation as well as Suva with its umbrella brand rely on the creative services of the Zurich agency. Various works can be seen in the coming months.