Contexta: SBB autumn campaign launched
With a vacation pass and a carpooling ticket, you can take inexpensive excursions in the fall. Contexta has created a campaign including a backpack for SBB, public transport and Switzerland Tourism.
This fall, you can travel all over Switzerland with a special vacation pass. Regardless of whether you prefer to travel in the mountains or in the valleys, on land or on water, by train, Postbus or boat. This is the message of the current campaign of SBB and ÖV, which the agency Contexta is currently spreading on Swiss television and on posters around the major Swiss train stations, accompanied by various online measures of the agency Maxomedia.
At the same time, Contexta prominently showcases the new leisure backpack in each of these advertising materials. This was produced with Contexta exclusively for SBB in a limited and numbered edition and is now available at major Swiss train stations and online. Among other things, this travel companion is advertised via e-board and at POS.
Responsible at SBB: Reto Meissner (Head of Marketing Communications Passenger Transport), Petra Thomann (Project Manager Marketing Communications, Leisure Campaign). Responsible at Contexta: Nadine Borter (overall responsibility), Moritz Staehelin (creative direction), Ulysse Schnegg (art buying, FFF), Willem Baumann (art direction), Jessica Müller (graphics), Daniel Müller (text), Marc-André Singer (consulting group manager), Ivo Sonderegger, Monika Siegenthaler, Christian Erdmann (consulting). Responsible at Shining Pictures (film production): Marco Lutz (director), Stefan Bircher, (production). Photography: Jonathan Heyer. Image processing: Patrik Rohner. Responsible at Wisard.tv: Adrian Wisard (Director Stop Motion).
//www.youtube.com/watch?v=uTChZXh_TS0
//www.youtube.com/watch?v=EjgHVwYAyJw
