Comqed/Metzgerlehner: PET in the pocket
No more throwing it in the bucket. In the new campaign by Comqed/Metzgerlehner from PET-Recycling Schweiz, PET consumers are grabbed by their favorite excuse.
"I'd like to recycle my empty PET bottle correctly when I'm out and about. But whenever I finish a PET bottle, once again there's no PET box in sight." According to the statement, the campaign no longer allows this to happen. The slightly provocative tone in the speech creates the necessary attention: "No Pet Box? Doesn't exist". The picture motif gives the hint to the To-Do: Turn your bag into a mobile PET Box! Finally, the resolution in the short text box makes it clear: There is always a way to recycle correctly - if you only want to. For example, 20,000 companies in Switzerland collect PET bottles. So it's easy to simply plug in your empty PET bottle and take it with you to the office.
The five subjects take up further case studies: On the way to school/university, on the road in leisure time. And finally, two motifs focus on the PET box (at train stations and gas stations). After all, there are actually enough PET boxes if you only pay attention to them. The campaign will run for two weeks from May 27, 2013, on posters and in print ads in German-speaking Switzerland.
Responsible at PET-Recycling Switzerland: Jean-Claude Würmli (Deputy Managing Director); Lukas Schumacher (Head of Marketing); Stefanie Brauchli (Head of Communications). Responsible at Comqed/Metzgerlehner: Tomas Rozas (CD/text), Bettina Dührkoop (strategy), Roman Steinacher (consulting), Fabrizio Gianella (creation), Ursula Trottmann (DTP), Bruno Breitenmoser (production), image editing: Detail, Zurich.
