Leo Burnett: Zurich plays poster memory
Leo Burnett has developed a motivating memory game: Whoever looks carefully at the Sihlcity posters hung up in Zurich wins.
The claim "Everything for life" sums it up: Sihlcity offers a huge selection of items. Anyone who finds the same one twice now wins: from now on, hundreds of posters will be hanging in the city of Zurich with different things on them that are available for purchase in Sihlcity. Anyone who finds two posters with the same item and takes a photo of them will receive a gift card worth up to 500 francs at the Sihlcity Info Point.
Responsible at Sihlcity: Jörg Engeler (Center Manager), Mara Bonorand (Marketing and Communications). Responsible at Leo Burnett Switzerland: Pablo Schencke, Johannes Raggio, Wanda Michel, Anna Leudolph (Creation), Johannes Raggio (ECD), Isabelle Meier, Albina Kuqi, Nadine Stüssi (Consulting), Erasmo Palomba (Art Buying), Chavela Zink (Photo).
