Prime supports CKW in product marketing

Prime supported Centralschweizerische Kraftwerke CKW with the launch of its new electricity products. This involved PR, advertising and branding measures.

This included brand management consulting, the development of stringent naming and clear messages together with CKW, and the unmistakable graphic design of the product world. The new household electricity products are presented with flower symbols, which are intended to give CKW's electricity emotional appeal, visual attention and a unique position.

Responsible at CKW: Luzia Hafen (Head of Marketing & Communications). Responsible at Prime Communications: Basil Hangarter (Creative Direction), Monika Margreiter, Jan-Jesse Müller (Consulting), Marcello Koch (Art Direction), Stefanie Huber, Erwin Lötscher (DTP).

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