Prime supports CKW with product marketing
Prime supported Centralschweizerische Kraftwerke CKW with the launch of its new electricity products. This involved measures in the areas of PR, advertising and branding.
This included advice on brand management, the development of stringent naming and clear messages together with CKW, as well as the unmistakable graphic design of the product world. The new household electricity products are represented with flower symbols, which are intended to give CKW's electricity emotionality, visual attention and a unique position.
Responsible at CKW: Luzia Hafen (Head of Marketing & Communication). Responsible at Prime Communications: Basil Hangarter (Creative Direction), Monika Margreiter, Jan-Jesse Müller (Consulting), Marcello Koch (Art Direction), Stefanie Huber, Erwin Lötscher (DTP).
