Publicis recalls all cars for Renault
The agency Publicis has realized a campaign for Renault. In it, the car manufacturer recalls all cars that are at least six years old - regardless of brand.
All Audi with four rings, all Ford with a steering wheel, all Mercedes with a star, all Opel with four wheels, all Peugeot with a windshield, all VW with reverse gear, all Toyota with indicators, all Alfa Romeo with an engine, all BMW with an exhaust pipe, all Citroen with a chassis, all Ferrari with a crankshaft, all Fiat with or without rust, all Honda from Japan, all Hyundai with gearbox, all Jeep with four letters, all Lamborghini with a bull, all Land Rover with 4×4, all Lexus with luxury, all Maserati with due or quattro Porte, all Mazda with handbrake, all Porsche with over 100 hp, all Saab with bumpers, all Skoda with sheet metal, all Smart with plastic, all Volvo with heating and all Renaults from France. In short: Renault is recalling all cars that are at least six years old and paying a 3,000 franc scrap premium. When you buy a new Renault, of course.
The idea for the recall campaign came from Publicis. The campaign will be launched throughout Switzerland at the beginning of July with posters, advertisements, radio spots, banners and POS measures.
Radio spot 1
Radio spot 2
Radio spot 3
Responsible at Renault Switzerland: Florian Huettl (Marketing Director), Anne Thorens (Head of Advertising / Internet /CRM), Stefanie Kunz (Communications Specialist).Responsible at Publicis: Thomas Wildberger (CCO), Ralph Halder (ECD), Peter Rettinghausen, Marianne Zweifel (Text), Tom Kees (AD), Regine Cavicchioli (Junior AD), Ester Elices (Planning), Muriel Asté, Ingrid Zumkehr and Sabrina Lerf (Consulting), Adrian Häni (Production), Philipp Läderach (DTP).
