SFLB: Advertising that reaches 1.67 million households
Spillmann/Felser/Leo Burnett has developed a specialist campaign for the regional free newspapers that makes the advantage for advertising customers visible at a glance. A regional free newspaper can be found in around 1.67 million Swiss households.
This also makes the publications very interesting for advertisers. This is because the regional free newspapers are conveniently delivered to readers' homes past the stop-advertising sticker, SFLB said in a press release on the campaign.
The subjects can now be seen as banners and advertisements in the trade press, in the regional free newspapers and on Gratiszeitungen.ch.
Responsible at the Association of Swiss Free Newspapers VSGZ/ASEG: Dani Sigel (President), Hannes Zaugg (Head of Office). Responsible at SFLB: Oli Kreienbühl, Marco Donada (Art Direction), Patrick Suter (Text), Peter Brönnimann (ECD), Aline Litchenhaus (Consulting), Erasmo Palomba (Art Buying), Benjamin Schwager (Image Editing). Photo: Manuel Archain. Retouch: Jimena Salvatierra. Packshot: Laurent Schmid.
