Formeldrei: Continuation campaign for Parisienne Verte
Parisienne Verte launches this winter the first Limited Edition with a continuation of the campaign, created by the agency Formeldrei.
With 100 percent flavor from nothing but pure, natural tobacco, but without additives and natural or even artificial flavors, that's the new Parisienne Verte, the agency said in a statement. The package does without aluminum and cellophane. The campaign is used on posters and advertisements, at POS and online.
> Formula three for Parisienne: Voilà la Verte
Responsible at BAT Switzerland: André Hefti (Brand Manager Parisienne), Véronique Fiorin (Parisienne Brand Executive). Responsible at Formeldrei, Bern: Moritz Adler (graphics/concept), Christian Wüthrich (text/concept), Marco Mesot (consulting/concept), Jeanine Hochueli (consulting). Online: Station, Zurich. Photo: Simon Opladen, Bern.
