Jung von Matt/Limmat: Campaign realized for ZVV
After the "I am also a..." campaign by Publicis and the "So that you are where..." campaign by KSB, ZVV is now opening a new chapter with Jung von Matt/Limmat. The agency was commissioned last year with the communicative realignment of the brand.
According to a statement from the agency, the key idea for the new campaign emerged from various conversations with ZVV customers: In the vast majority of cases, those who use public transport use their time for a secondary activity. A trip on ZVV not only takes you to your destination, but further. Thanks to good connections, good planning, less stress in traffic jams or when looking for a parking space, there is enough time to work, read and listen to music. With the idea of getting further, the ZVV wants to clearly distinguish itself from individual transport, also in the environmental sense. Consequently, the new claim is: "Get on. Get on."
Graphically, the new ZVV appearance is held together by the string-of-pearls look. The symbol, which was derived from the network map, runs through all advertising measures.
The campaign kicks off with the four motifs "Blitzkasten", "125 km/h", "Parkuhr" and "Seesicht", which appear in the form of advertisements and posters, as well as a radio spot. In the process, the ZVV does not forego one or the other self-confident side blow against other road users.
The campaign can now be seen and heard throughout the Zurich region.
Responsible at the ZVV: Lukas Tenger (Head of Marketing), Peter Schilde (Head of Advertising). Responsible at Jung von Matt/Limmat: Alexander Jaggy (Creative Direction) Samuel Christ, Alain Eicher (Text), Daniel Serrano, Maurus Zehnder (Art Direction), Laura Grümann (Graphics), Rolf Helfenstein, Matthias Adolf, Tobias Baumann, Tanja Mezan, Kristian Brändle (Consulting), Ilonka Galliard, Deborah Herzig (Art Buying), Merlin Zuni (Brand Identity).
