Hyposwiss & Walker: Expect the expected
With its first advertising campaign in 100 years, a small private bank wants to continue to generate conversation and customer growth. The ads, placed in the NZZ, the Tages-Anzeiger, Le Temps and L'agefi, illustrate the core values of Hyposwiss, which is based in Geneva and Zurich.
The client, Hyposwiss, wants to express with the campaign that it does not like its customers primarily because of their money and is therefore liked by the customers because of their honesty. The slogan of the campaign: "Expect the expected". Walker Advertising Agency is responsible for the campaign.
Responsible at Hypo Swiss: Hansjürg Christen (Head Business Development & Finance), Marisa De Faveri (Swiss Head Marketing & Communication), Carole Vogel-Ringli (Head Marketing & Communication). Responsible at Walker Advertising Agency: Pius Walker (CD), Golf Nuntawat, Stefanie Huber (AD), Heinz Helle, Martin Arnold, Henning Müller-Dannhausen, (text).
