Wirz makes the difference for Postmail
Under the leadership of Wirz Wietlisbach Dialog, Wirz is creating Postmail's new advertising presence. At the center of the campaign is the claim "The impact makes the difference".
The claim should make it clear that the letter is far from being an obsolete model, the agency writes in a press release. Rather, it should be at the heart of any marketing strategy that aims to achieve a lasting impact. The results of two studies make this clear, according to the press release. For example, 71 percent of respondents prefer a paper invoice to an electronic request for payment. The situation is similar in direct marketing: 61 percent of the companies surveyed believe that a physical mailing has a greater chance of being read. Only 3 percent expect this to be the case with an electronic mailing.
Wirz Wietlisbach Dialog has focused on precisely this effect in a broad-based B to B campaign. Traditional print media such as advertisements, posters and direct mailings are used to dramatize the impact of advertising and business letters.
Responsible at Swiss Post, Postmail: Marco Imboden, Max Leuenberger. Responsible at Wirz: Guido Wietlisbach, Beat Enderlin, Stefan Dätwyler, Andresn Osselmann. Photography: Fabian Scheffold.
