ADC Switzerland looks back on a successful year

In the course of opening up ADC, a prominent guest juror again took part in the judging in 2011, according to the announcement: Boris Blank, co-founder, artistic director and composer of Yello. In addition, for the first time, an ADC colleague was invited as a guest juror in the appropriate jury category: Media expert Urs Schneider enriched the Creative Media category with his know-how. For the first time, ADC judging was chaired by the new jury chairman Frank Bodin, who followed in the footsteps of Andreas Prokesch. In addition to Michael Conrad's internationally recognized 7+ system, the 3 Qs (Questions) were newly introduced for judging the works: Does it make sense? Does it move people and the brand? Is it exemplary?

No decline in submissions

In contrast to many other festivals, ADC Switzerland did not experience a decline in entries. A total of 758 campaigns were submitted for ADC judging in 2011. That is three more than in the previous year. The stable number of entries is certainly also proof of the reputation of the ADC awards in the Swiss advertising landscape, the statement says.

The ADC Festschrift 2011

The ADC festival publication is always unique: In 2011, it was called Kick, and came with the loud layout of Blick. Made possible with great effort by Blick, Ringier. And for the fourth time, with Roy Spring as editor-in-chief, who has the best contacts in both the advertising scene and journalism.

The ADC Sponsors

Despite a difficult economic environment, ADC has succeeded in retaining existing sponsors and even attracting new ones. Specifically, Publisuisse remains ADC's premium partner, while Goldbach Media Group, the Swiss Media Association and APG remain category sponsors. And Handelszeitung and Bilanz were once again ADC festival sponsors in 2011. New sponsors were: Swiss Post (category sponsor and additional festival sponsor), Excom Media (category sponsor) and Ringier Romandie/L'Hebdo (category sponsor).

The ADC Presidium and the ADC Board

The honorary ADC Presidium, consisting of Markus Gut, Alexander Jaggy, Markus Ruf and Martin Spillmann, was confirmed at the General Meeting. The honorary Board of Directors, consisting of Frank Bodin (Jury Chairman), Remy Fabrikant (Festival Organization and Sponsorship), Daniel Krieg (Public Relations) and Philipp Skrabal (ADC/BSW Creative School) was also confirmed at the General Meeting, as were all the proper resolutions.