Facebook likes Walker's SP campaign
With Facebook-studio.com, Facebook launched a new platform for agencies in April. Outstanding works are included in a gallery and awarded prizes. One of them is the SP campaign "What Zurich Needs" by Walker.
With the new platform, the social network wants to promote dialog with the advertising world. Agencies can apply with campaigns and marketing activities in which Facebook was used and, after a review by the company, are accepted into the gallery, where they can be commented on and rated - reaping "likes." Currently, around 115 campaigns have been entered. Among them is the Swisscom campaign "Lost in Val Sinestra" by Contexta. If agencies make it into the gallery, they are also included in an agency directory.
Outstanding works are nominated for the Facebook Award via the Spotlight category. Under the title "The very best work created using Facebook," Mark Zuckerberg's company has so far selected a total of nine campaigns. So also the Walker SP Campaignwith which the agency is in the running for a Clio Award is. It has not yet been determined when the Facebook Award will be presented. Facebook plans to provide information on this shortly.
