Ruf Lanz: Commercial break in the cinema reinterpreted for VBZ
The commercial break at the beginning and the intermission have always been part of cinema. Ruf Lanz reinterprets both in Zurich's arthouse cinemas and uses them to advertise the city's transport services.
Two cinema slides at the beginning of the commercial break declare it as a postponement of the start of the film for those moviegoers who are still looking for a parking space. And another slide after the first half of the film declares the break to be a coin-flip break for drivers. The cinema slides are an accompanying measure in the context of the VBZ campaign and are to show the urban public once again: It pays to change trains.
Responsible at VBZ: Heinz Vögeli (Head of Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Mario Moosbrugger (AD), Andreas Hornung (text), Kristina Burch (consulting).
