Two cinema slides at the beginning of the commercial break declare it as a postponement of the start of the film for those moviegoers who are still looking for a parking space. And another slide after the first half of the film declares the break to be a coin-flip break for drivers. The cinema slides are an accompanying measure in the context of the VBZ campaign and are to show the urban public once again: It pays to change trains.
Responsible at VBZ: Heinz Vögeli (Head of Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Mario Moosbrugger (AD), Andreas Hornung (text), Kristina Burch (consulting).