Match Communications: Launch campaign for Budget Sport
Under the Budget Sport brand, Intersport PSC Holding AG is launching Switzerland's first sports store in the low-price segment. The first three stores will open in Biel, Winterthur and Emmenbrücke from March 30, 2011.
Match Communications was commissioned to implement the communication measures. This included a flap mailing (product flyer), which was distributed in a wide radius around the sports markets and enclosed in daily newspapers. F12 posters, radio spots and sales-supporting POS measures were also developed. As an integrating key visual, the agency created the "Mr. Preisbär" (Mr. Price Bear), which in future will symbolically characterize the appearance of the new sports format.
Responsible at Intersport PSC Holding and Budget Sport Switzerland: Sylvia Zankl (Management), Karin Werlen (Marketing Services/Communications). Responsible at Match Communications: Christian Staub, Roland Sennhauser. Production: Mike Auer.
